LifeLock vs Identity Force: A Comprehensive Comparison Guide

Last Updated on January 8, 2024

If I hadn’t thoroughly tested both IdentityForce and LifeLock, I would have assumed that LifeLock is the better choice. Its features list is incredibly long, and most reviews say it’s a great service.

But several weeks of testing revealed that LifeLock has some serious issues. So, if I were deciding between these two services alone, I recommend IdentityForce.

Neither of these services is my number one choice for protecting families from fraudsters, predators, and thieves. I use and recommend Aura instead.

Still Our Best Choice
Choose Aura if you…:
  • Looking for the best credit monitoring, identity theft protection, and fraud alerts.
  • Looking for a personalized security score to help them understand their financial security.
  • Want to access your credit score from Experian, Equifax, and TransUnion – for free.
  • Want to dispute errors on your credit report directly from the app.
Choose Identity Force if you…:
  • You just want some good, basic monitoring, protection and resolution.
  • You don’t need monitoring of a retirement fund or home title.
  • You have a family member who is recently deceased.
Choose LifeLock if you…:
  • Need a comprehensive identity monitoring and alerts
  • Want a free trial and 30-day money-back guarantee.
  • You want more daily credit report updates.

Aura does more than protect your identity. It offers complete security for your family on the Internet. Whether you’re online banking, shopping, or playing multiplayer games, Aura has tools that keep you, your assets, and your loved ones safe. 

If you’re still set on choosing between IdentityForce and LifeLock, I understand. As two of the biggest names in identity protection, they’re worth looking at. And this review does exactly that.

I’ll run through all their pros and cons so you can see whether either service is all you need it to be. And along the way, I’ll point out how Aura compares. In the end, you’ll be able to make the best decision for your family – one that keeps them safe and sets your mind at ease.

lifelock vs identity force

LifeLock vs. IdentityForce: Head-to-Head Comparison

Aura
LifeLock
IdentityForce
Monitoring
Found nine dark web alerts
Found eight dark web alerts
Found ten dark web alerts
Threat Resolution
24/7/365 U.S.-based threat resolution and customer service team
24/7 overseas customer service, limited threat resolution team hours
24/7 U.S.-based customer service (excludes major holidays)
Family Plans
Five adults and unlimited children; includes parental controls and safe gaming
Two adults and up to five children under 18; includes parental controls
Two adults and unlimited children, or add Childwatch service to any one-adult plan. Childwatch includes social media monitoring and child identity theft monitoring only.
Theft Insurance
$1 million per adult (up to $5 million total per plan)
Up to $3 million per adult with top-tier plan, but lower-tier plans offer far less
$1 million total
Ease of Use
Easy to use but could be more intuitive
Streamlined and intuitive
outdated interface
Online Safety Features
VPN, antivirus software, password manager, ad tracker blocker, email alias, data broker removal services, family storage vault
VPN, antivirus software, password manager, ad tracker blocker
VPN, password manager, junk mail opt-out, online storage vault
Cost
Justifiable price given services included; Discount code makes it most affordable option.
Reasonable but increases at renewal
Reasonably priced given offerings

IdentityForce vs. Lifelock Video Comparison

Monitoring: Winner – IdentityForce

LifeLock is good when it comes to monitoring your and your family’s personal information, but IdentityForce is much better

When it comes to monitoring, I’m looking for a timely, accurate, and comprehensive service. It also needs to include actionable alerts
As you’re about to see, LifeLock’s alerts are timely, its services are comprehensive, and its alerts are actionable – but it’s hard to beat IdentityForce for accuracy.

Identity

Both LifeLock and IdentityForce offer the following identity monitoring services: 

Dark web monitoring 
Change of address monitoring
Court record monitoring
Sex offender registry monitoring
Payday loan monitoring

IdentityForce also includes social media monitoring, which LifeLock does not offer. And LifeLock includes phone takeover, home title monitoring, and fictitious identity monitoring, which IdentityForce doesn’t offer. 

So, overall, LifeLock is slightly more comprehensive than IdentityForce. It rivals services like Aura, which include niche monitoring services, like home and auto title monitoring, with all of its plans. 

But a wide breadth of monitoring tools are only valuable if they work

During testing, both services were quick – populating a list of alerts in a manner of minutes. 

But while LifeLock uncovered eight unique dark web alerts, IdentityForce found ten! That’s more than even Aura found on my information. And it means that while IdentityForce offers a few fewer monitoring services, their tools are more accurate and, therefore, more useful. 

As far as actionability goes, you could argue that LifeLock’s alerts are better. IdentityForce gives enough information for you to act, but LifeLock is much more detailed. This is what the bottom half of a LifeLock alert includes: 

That’s a pretty comprehensive list of next steps you can take to protect yourself. Of course, there’s one thing missing…

Did you notice it?

LifeLock says they’re “here to help” but doesn’t offer any way to reach their customer service team. I’ll touch on this more later, but just know one of the reasons I don’t recommend LifeLock is because its customer support is lacking.

Credit and Financial

When it comes to credit and financial monitoring services, both LifeLock and IdentityForce are excellent as long as you sign up for their top-tier plans

IdentityForce doesn’t include any credit monitoring with its lower-tier “UltraSecure” plan. And LifeLock’s credit monitoring drops down to one bureau (Equifax) with its “Select” and “Advantage” plans. 

At the top level, though, both of these services include: 

Three-bureau credit monitoring with reports and scores
Investment account / 401(k) monitoring
Bank account alerts

LifeLock also includes an in-portal credit lock (Transunion), while IdentityForce offers credit freeze assistance and a credit simulator tool. The credit simulator tool could be helpful in certain situations, like if you’re trying to rebuild your credit or are about to make a big purchase. 

It predicts your credit score if you take various actions, like paying off a credit card or taking out a home mortgage. 

Unfortunately, neither service includes credit freeze assistance for kids, which is something parents should be looking for. Freezing your child’s credit is one of the easiest ways to protect them from identity thieves. 

Aura is one of the only services I’ve seen that will assist with this when you purchase a family plan, and it is yet another reason why it remains my top pick for identity protection.

Threat Resolution: Winner – IdentityForce

The best monitoring in the world can’t completely protect you from identity theft, which is why good protection services also include top-notch threat resolution help.

Here, IdentityForce stands out, with unique inclusions and a great customer service team. LifeLock, on the other hand, is seriously lacking.

Customer Service

IdentityForce and LifeLock both promise 24/7 customer service. I put them to the test by calling each of them on Monday before 5 am PST. Here’s what happened…

With IdentityForce, I quickly located their service number from inside my account dashboard: 

Identityforce customer support

I dialed, heard it ring, and within 38 seconds, I was talking to a helpful human being. It was a great experience.

With LifeLock, I spent five minutes clicking through several “customer support” hyperlinks, each of which suggested I use a self-help article to answer my questions. Then, I had to fill out a form describing my issue before they’d provide me with a support number to call. 

lifelock support

Once I got the number, I sat on hold for three minutes before being connected to a representative that was obviously overseas and wasn’t very helpful. 

LifeLock doesn’t deny that they use a third-party support team that’s not U.S.-based. Most customers don’t realize that’s the case until they have to call about an alert or other issue because LifeLock advertises “U.S. – based Identity Restoration Specialists.”

What they don’t mention is that those specialists aren’t who you’re calling when you call for help with a threat. You don’t have access to the U.S.-based team until LifeLock has confirmed that you’re an identity-theft victim.

Identity Restoration Services

Unfortunately, even if you are confirmed as an identity theft victim, LifeLock’s restoration team may not be as helpful as other services. They work limited hours (10 am – 7 pm), which isn’t a great sign. 

IdentityForce’s team, though, is available around the clock. Plus, IdentityForce offers a few unique inclusions in this area, like:

White-glove family restoration, even if you’re not on a family plan. IdentityForce will restore immediate family members’ identities whether they’re on your family plan or not.
Deceased member fraud remediation. Sadly, identity thieves often target the recently deceased. IdentityForce combats this by offering remediation services to deceased plan members, which can comfort surviving families.

Lost Wallet Protection

Both LifeLock and IdentityForce offer lost wallet protection. This means that if your wallet is lost or stolen, their teams will work with you to cancel and replace its contents.

Here, LifeLock comes out a smidge ahead by offering to reimburse you for your lost wallet or handbag. If you tend to carry designer accessories, this could be a very nice feature.

 

Family Plans: Winner – LifeLock

This was a tricky category to call. 

I choose LifeLock because it offers more services for families, but IdentityForce has a few distinct features that some families might prefer. 

Let me explain. 

LifeLock’s family plans are for two adults and up to five children. They come with: 

Norton family parental controls (which I’ll explain in detail below)
Insurance that increases with each child
Credit file detection for children
Stolen wallet protection for children 

IdentityForce offers family plans for two adults and unlimited children. Alternatively, single parents can add on children at a per child per month rate. 

In either case, IdentityForce gives you their ChildWatch suite, which is essentially identity monitoring for kids, plus a very comprehensive social media monitoring tool

ChildWatch monitors for signs of bullying, violence, harassment, and racism on popular social media sites. So, if your kids spend a lot of time scrolling social media or communicating with their friends that way, it might be worth considering. 

But here’s my issue with IdentityForce…

They don’t make signing up for a family plan easy. You have to call their sales line. I find that to be extremely annoying. 

That means LifeLock wins if we’re looking at IdentityForce vs. LifeLock. But, I can’t leave this section without also talking a bit about Aura because when it comes to protecting families, Aura’s services are without doubt the best available.

Parental Control Features

Norton Family is LifeLock’s parental control suite, and as far as parental controls go, it’s pretty good. It gives parents the ability to: 

  • Block and filter websites
  • Set screen time limits
  • Track internet usage
  • Set remote learning times and site restrictions

Notably, it only works on PC devices and is not compatible with Mac computers. 

I like Norton Family but Aura’s parental controls are better.  

For one thing, Aura parental controls work on Android and iPhone. Most kids I know spend more time on their phones than they do on a PC, so Aura is more usable.

On top of the ability to set screentime limits and block websites, Aura’s controls also come with a pause the internet feature. Parents can completely block internet access with one click, instantly gaining their family’s attention. That’s a huge plus!

Safe Gaming and Anti-bullying Monitoring

If you have children that play multiplayer games, LifeLock and IdentityForce aren’t the best choices. Neither of these services gives parents any control over player interactions, and, unfortunately, bullying, harassment, and predatory behavior are all too common in multiplayer games.

Aura addresses this issue with its safe gaming tool. Safe Gaming uses AI and machine learning to monitor voice and text interactions on hundreds of popular multiplayer games. It alerts parents to signs of bullying and other targeting behaviors. That way, parents can step in and protect their children.

Theft Insurance: Winner – LifeLock 

LifeLock comes out ahead of IdentityForce here because it offers increasing insurance coverage. Each time you add an adult or child to your plan, you get more insurance to cover them. Aura does this too, but it’s still pretty rare to see in the world of identity protection. 

Most services do what IdentityForce does – they offer  $1 million in identity theft insurance coverage, regardless of the number of people on your family plan. 

All of that said, I don’t like giving LifeLock the win here, not because I have some personal vendetta against LifeLock, but because I find their insurance advertising to be a little sneaky

See, LifeLock advertises a $1 million dollar protection plan with all of their family plan options. But only the top-tier plan truly gives the $1 million coverage you expect. Lower tiers offer $1 million for legal fees only. The amount they put towards stolen funds and theft-related expenses (like travel and childcare) are far lower – as low as $250,000 with their “Select” plan.

That said, LifeLock’s top-tier plan offers a lot of coverage – $1 million each for stolen funds, expenses, and legal fees, which adds up to a whopping $3 million per adult. Plus, they offer over $1 million per child. That’s more coverage than any other plan I’ve encountered and far more than IdentityForce includes.

Ease of Use: Winner – LifeLock 

IdentityForce isn’t hard to use, but its interface is a little dated, while LifeLock’s is modern and sleek. 

Take a look. 

This is IdentityForce’s dashboard

Identityforce

And here’s LifeLock’s dashboard: 

lifelock id dash

Neither one is bad, but LifeLock’s is better. Not only is it more aesthetically pleasing, but it’s also more intuitive. It gives you easier access to the items you’ll need most. 

It streamlines alerts on top, provides credit information front and center, and gives prime real estate to other services you’ll frequently need – like transaction monitoring and a TransUnion credit lock.

Online Privacy Features: Winner – LifeLock

LifeLock also comes out ahead for online privacy features. IdentityForce includes a few tools to protect your family online, but not enough to be considered comprehensive. 

Here’s what you get with IdentityForce:

VPN
Password manager
Online identity vault
Junk mail opt-out

That’s not a bad list, and it’s more than many services provide. But now, let’s look at LifeLock: 

VPN
Norton antivirus software
Password manager
Anonymous browser
Ad-tracker blocker
Privacy monitor 
Safecam for PCs

It’s a much more thorough list, which is why LifeLock comes out ahead of IdentityForce. I have issues with some inclusions. My biggest bone to pick is LifeLock’s “Privacy Monitor.” 

The privacy monitor shows you which data brokers have your information. Don’t confuse that with data removal services, though. 

lifelock data broker upsell

See, LifeLock doesn’t actually remove your information unless you pay them more. Otherwise, they just show you where it is and tell you to do it yourself. Given LifeLock’s price point, I would expect data broker removal to be included the way it is with Aura.

Cost: Winner – IdentityForce

Plan Type
Annual Billing
Monthly Billing
Ultra Secure
$179.50 /year
$17.95 /month
UltraSecure
$239.40 /year
$19.95 /month
UltraSecure + Credit Monitoring
$239.50 /year
$23.95 /month
Get Protection

While LifeLock offers family plans for as low as $18.99 per month, you’ll want to keep the following in mind:

Plan Type
Annual Billing
Monthly Billing
Individual Standard
$89.99 /year
$11.99 /month
Individual Advantage
$179.88 /year
$22.99 /month
Individual Ultimate Plus
$239.88 /year
$19.99 /month
Family (2 adults) Standard
$149.87 /year
$23.99 /month
Family (2 adults) Advantage
$287.88 /year
$45.99 /month
Family (2 adults) Ultimate Plus
$395.88 /year
$69.99 /month
Family (5 adults) Standard
$221.87 /year
$35.99 /month
Family (5 adults) Advantage
$359.88 /year
$57.99 /month
Family (5 adults) Ultimate Plus
$467.88 /year
$79.99 /month
LifeLock’s low-level plan doesn’t include much. The insurance coverage is low, it only comes with one-bureau credit monitoring, and there are no parental controls or antivirus software included. IdentityForce is more comparable to LifeLock’s mid or top-tier plan, which costs $30.99 and $40.99, respectively. 
LifeLock isn’t as good at monitoring your identity. It missed threats that IdentityForce caught, which makes IdentityForce more valuable.
LifeLock increases its price upon renewal. This price increase is significant – upwards of 60% with some plans.

So, when you compare IdentityForce to LifeLock, IdentityForce clearly offers better value, but that’s not to say IdentityForce is the best value in identity protection. For that, you have to consider Aura.

The Winner Is…IdentityForce

In the IdentityForce vs. LifeLock battle, IdentityForce wins. It’s a solid service that offers great monitoring, customer service, and a few unique features. 

Is it the best identity protection service available? 

No. Aura is better in just about every way – especially if you want comprehensive digital security for your family rather than just identity protection. 

And, given that you can try Aura risk-free, it makes sense to consider it first. Our discount code locks in a low rate for life while being compatible with Aura’s 14-day free trial and 60-day money-back guarantee

IdentityForce and LifeLock are both good services, but Aura is the one I’d pick for identity theft protection.


Other Article You Might Like: