Administration uses Taxpayer Funded Stimulus Money to run Ads during MSNBC’S Maddow and Olbermann Shows
by JIM MCELHATTON
August 22, 2012
Mr. Roberts and Mr. Volpe also said Labor Department research showed that advertisements would reach the target demographic of business owners and managers interested in hiring "green-trained" employees through a programming list that initially also included shows hosted by CNN's Larry King and public television's Jim Lehrer as well as the two MSNBC programs where the ads eventually appeared.
Public television was eliminated because advertising rates were too high, Labor officials said, and Larry King was dropped because MSNBC held the potential to reach more viewers, officials said. Officials gave no indication whether their research indicated if Fox News, ESPN or other cable outlets were considered for the Job Corps ads.
The Labor Department said that as measured in "gross impressions per spot," the two MSNBC shows - Mr. Olbermann is no longer with the network - were twice as effective compared with running ads on Mr. King's show, which also is no longer on the air.
Mr. Obama signed the $829 billion stimulus into law in February 2009 with the promise it would sustain 3.5 million jobs. But at its peak it likely was responsible for far fewer, according to estimates by the Congressional Budget Office.
The president has since said the economy was in a deeper slump than he had predicted coming into office, and the White House says the stimulus's combination of spending and tax cuts helped bolster state and local governments and keep the downturn from becoming a depression.
Republicans, though, argue that...