McDonald's sales drop for first time since 2003

November 8, 2012

McDonald's Corp. reported its first decline in monthly U.S. same store sales in nine years Thursday, as the chain began to suffer problems plaguing the rest of the fast food industry for several years.

Sales at restaurants open more than a year declined 2.2 percent. Same store sales also declined in Europe, 2.2 percent, and the Asia Pacific, Middle East and Africa region, 2.4 percent.

The chain cited lower demand and greater competition for the lower sales. While hamburger competitors Burger King and Wendy's were walloped by the onset of the recession, both have changed hands in recent years and launched new menu items that better compete with McDonald's including expanded breakfast offerings, improved coffee options and more innovative salads.

"Though October's sales results reflect the pervasive challenges of today's global marketplace, I am confident that our strategies and the adjustments we are making in response to the current business headwinds will build sales momentum and drive sustained, profitable growth," McDonald's CEO Don Thompson said.

Although the decline is historic for the world's largest restaurant chain, which has been on a roll since the beginning of its historic turnaround in 2003, it was not unexpected. Analysts have been tempering expectations and downgrading the stock for months.

To rev up sales, McDonald's has been working to emphasize value in markets around the world.

FINISH

 

 

 


blog comments powered by Disqus

Who's right: Donald Trump or Macy's?

 

mexico trump_macys_2015

Macy's has removed Donald Trump's products from their shelves because, while he stated that some of the Mexican people crossing our borders illegally are good people, some are murderers and rapists. While a true statement, it is not a "politically correct" statement, so Macy's has decided to pull his products from their shelves.

As a result of this, will you shop less - or not at all - in Macy's stores in the future?






10 year FSM Anniversary

Bungle-palooza! This video snark sums up Hillary Clinton's comms director with sidesplitting results

July 06, 2015  01:14 PM

Well, this hilarious video snark just says it ALL about Hillary's bumbling communications director.

'Not feeling' it: Could Eric Holder's attempt at self-pimpage be any more pathetic?

July 06, 2015  01:03 PM

#Doofus

Bret Baier isn't buying what Hillary's comms director is absurdly trying to sell; Here's why (Hint: Bam!)

July 06, 2015  12:43 PM

Did you buy the bungling rope line explanation from Hillary's comms director? Fox News' Bret Baier didn't! Here's why.

How badly did Hillary Clinton's comms director bungle journo herding explanation? THIS badly (It's hilarious) [video]

July 06, 2015  12:04 PM

How awful was journo-herding explanation from Hillary's comms director? Even MSNBC panel laughed! Take a look ...

Snark-asm snap! When will THESE be removed? Larry Elder slams flag-banning libs as only he can [photo]

July 06, 2015  11:29 AM

Oh, snap! 'Monuments of slavery'? This snark-asm offered by Larry Elder puts lib confederate flag banning in hilarious perspective.

FSM Archives

More in MUST READS ( 1 OF 25 ARTICLES )