IdentityForce Alternatives and Competitors (2024 Update)

Last Updated on January 8, 2024

The results of rigorous testing have established that, of all alternative identity theft protection services on the market today, Aura comes out on top

In our tests, Aura offers outstanding value for the money and returns the highest number of alerts. It totally outshines all the competitors, including IdentityForce

But, let’s dive deeper and see how IdentityForce compares to all its competitors.

Top 4 Identity Force Alternatives

Choose Aura If…

Why You Should Get Aura:

  • You want astounding threat monitoring & alerts.
  • You like the $5 million theft insurance on Aura’s family plan.
  • You would like 24/7/365 US-basedcustomer care.
  • You want the most identity theft protection value for money.

Choose IdentityForce If…

Not getting 24/7/365 customer support isn’t an issue for you.
You aren’t interested in home title or 401(k) monitoring.
You don’t need more than $1 million in theft insurance.
You’re looking for a service with excellent threat monitoring and resolution and credit monitoring that’s light(ish) on your budget.

Choose Identity Guard If…

You want good monitoring and alerts.
You don’t need more than $1 million in theft insurance.
You don’t mind paying a higher price for a reasonable service.
You are more keen on paying a relatively low price for the Value plan from Identity Guard for very basic identity theft protection.

Choose IDShield If…

$1 million theft insurance is all you need.
Identity theft protection is less important to you than reputation management. 
You’re fine with limited monitoring and getting fewer alerts. 
Not getting 24/7/365 customer support isn’t that important to you.

Best IdentityForce Competitors Reviewed

Aura

Aura is priced extremely affordably, offering a comprehensive, wide range of monitoring and timely alerts. It also offers a handful of additional services (across all plans – which is unusual compared to every other service out there). Furthermore, with Aura, you get the maximum amount of theft insurance available on the market if you want the peace of mind that your family is also being looked after.

Aura vs IdentityForce: Head-to-head comparison

Aura
IdentityForce
Overall Score
5/5
4/5
Monitoring & Alerts
Aura found 35 in total and 15 unique dark web alerts, the maximum in our test
  • IDForce found 19 alerts in all, and
  • 7 dark web alerts
Threat Resolution
White Glove support standard on all plans
Concierge fraud resolution service
Theft Insurance Per Adult
  • $5 million Theft Insurance total on the Family plan with 5 adults
  • $1 million per adult on all plans
$1 million in coverage for lost funds and expenses, separately
Customer Support
Aura offers US-based 24/7/365 support
  • US-based
  • 8 a.m. – 5.30 p.m. (EST) 7 days a week
Additional Services
  • VPN
  • Antivirus
  • Parental Controls
  • Password Manager
  • VPN only
  • Childwatch with a family plan
Cost
Aura offers an incredibly low price and value for your money
Excellent monitoring for a budget-friendly service
Renewal Price Increased After 1st Year?
No. You lock in the price for life
No. You lock in the price for life
Promo Code

Aura Pros

Aura’s list of what it monitors is satisfyingly comprehensive; it includes 401(k), investment, and home title monitoring across all plans. These aren’t often covered by other services and when they are, it’s at a higher price. 

In terms of the number of alerts that came back in our tests (and the time it took), Aura outdid every other service – there were 35 alerts in total and 15 unique dark web alerts. Within minutes.

Aura’s price point is a major plus too – the value for money is quite frankly, the best on the market, especially if you use our discount link (50 percent off). 

Plus, that price is locked in for life once you’ve enrolled. Other services will raise the price by 30 percent or more by the second year.

As for the $5 million theft coverage – this is far more than you’ll get with any other service if you have a family. 

Furthermore, couples each get $1 million on the couples plan – another pro you won’t find anywhere else.

If you have children, the parental controls are nice to have too. All the other services, such as white glove concierge support, wallet restoration services, credit lock/freeze, 3 bureau credit scores, and monitoring, are available across all plans.

Aura Cons

There’s very little to say here about Aura… 

If anything could be improved, I would suggest that their dashboard highlight dark web alerts more prominently and that their credit monitoring section display more details without requiring additional clicks to see it.

Their VPN is nothing special and is really more of an IP masker, and its antivirus doesn’t compete with a solution like Malwarebytes. But it’s certainly better than nothing, and at least you don’t have to go buy them as extras.

The affiliate link we offer gets you 50 percent off, plus you get a 14-day free trial

Locking in the price for life is pretty cool too.

When you consider what you’re getting for this price, Aura is definitely the most cost-effective service out there. 

Aura Pricing, Free Trial & Promo Codes

Plan Type
Annual Billing
Monthly Billing
Individual
$144 /year
$15 /month
Couple (2 Adults)
$264 /year
$29 /month
Family (5 Adults, Unlimited Children)
$444 /year
$50 /month

Identity Guard

Identity Guard is one of the giants in identity theft protection. The company has been operating for almost 20 years and is one of the most trusted identity theft protection services on the market. It is Aura’s predecessor, offering much the same in terms of accurate monitoring and speedy alerts.

Identity Guard’s offerings include a lot of features, but only if you choose the Ultra plan (this includes the most useful features). Read on…

Identity Guard vs IdentityForce: Head-to-head comparison

Identity Guard
IdentityForce
Overall Score
4.5/5
4/5
Monitoring & Alerts
  • Identity Guard found 35 alerts in total
  • 15 unique dark web alerts
  • IdentityForce found 19 alerts in all, and
  • 7 dark web alerts
Threat Resolution
Only the most expensive Ultra plan offers white glove support
Concierge fraud resolution service
Theft Insurance Per Adult
$1 million total theft insurance on all plans
$1 million in coverage for lost funds and expenses, separately
Customer Support
  • Great US-based customer support but doesn’t have 24/7 hours of operation
  • Mon-Fri 8 a.m. -11 p.m. EST Sat 9 a.m. – 6 p.m.
  • US-based
  • 8 a.m. – 5.30 p.m. (EST) 7 days a week
Additional Services
  • “Safe browsing tool”
  • Password manager
  • VPN only
  • Childwatch with a family plan
Cost
Identity Guard is great if you want the cheapest plan, but the best plan – Ultra is expensive
Excellent monitoring for a budget-friendly service
Renewal Price Increased After 1st Year?
No. You lock in the price for life
No. You lock in the price for life
Promo Code

Identity Guard Pros

The breadth of monitoring is really great (that is, if you’re on the Ultra plan) and they hit the top number of alerts in our tests – 35 in all and 15 unique dark web alerts, so they’re the best out there (other than its successor, Aura). 

The time it took to return the alerts is also fantastic – 2 minutes! 

Their customer support is strong. Agents are extremely knowledgeable and most have been in the industry for a minimum of 7 years. They were quick to answer when we called.

Identity Guard Cons

Only the Ultra plan gets you everything mentioned in the table above. 

The Value plan only monitors the bare minimum. You only get the $1 million insurance, access to the customer care team, risk management, data breach, dark web, and high-risk transaction monitoring, plus the safe browsing tool. 

The Total plan doesn’t really offer all that much more – bank account monitoring is added and you get a 1-bureau credit score and 3-bureau monitoring. And, it’s more expensive. 

Ultra offers all these and a whole lot more (white glove resolution concierge support, social media insights report, credit and debit card, and account monitoring, 401k and investment account monitoring, criminal and sex offender registry monitoring, USPS address change monitoring, and home title monitoring).

While their customer service is good, their hours aren’t great – Mon-Fri from 8 a.m. – 11 p.m. EST and Saturdays from 9 a.m. – 6 p.m. EST. Closed on Sundays.

They only have a family plan (with quite a hefty markup in price) and no couples plan. 
The maximum theft insurance is $1 million only across all plans.

The Family plan covers 5 adults and an unlimited number of children. But, all the kids have to live under the same roof, which is not always useful if, for example, you have a youngster at college.

Identity Guard discounts change every now and then (currently it’s 40 percent off the annual payments across all plans) and our discount link gets you 33 percent off too. It’s nice that the price you pay today remains the same for life as well. Also, you get a 60-day, money-back guarantee if you sign up on any of the annual plans.

Identity Guard Pricing, Free Trial & Promo Codes

Plan Type
Annual Billing
Monthly Billing
Individual Value
$86.40 /year
$7.20 /month
Individual Total
$191.88 /year
$15.99 /month
Individual Ultra
$287.88 /year
$23.99 /month
Family Value
$143.88 /year
$11.99 /month
Family Total
$287.88 /year
$23.99 /month
Family Ultra
$383.88 /year
$31.99 /month

IDShield

IDShield is a fairly small service and really on the expensive side of what you’d expect. Still, its offerings are surprisingly solid. 

They include roughly the same range of options and even better performance than most of the middle-tier plans of a few average identity theft protection services. 

Monitoring includes data breach and dark web monitoring, social security number monitoring, social media monitoring, credit monitoring, bank account monitoring, payday loan monitoring, and ‘reputation and privacy management’ (see below for details).

IDShield vs IdentityForce: Head to head comparison

IDShield
IdentityForce
Overall Score
3.5/5
4/5
Monitoring & Alerts
  • IDShield found 24 alerts in total
  • 8 unique dark web alerts
  • IdentityForce found 19 alerts in all, and
  • 7 dark web alerts
Threat Resolution
Excellent customer service
Concierge fraud resolution service
Theft Insurance Per Adult
$1 million total theft insurance on all plans
$1 million in coverage for lost funds and expenses, separately
Customer Support
US-based 24/7 support
  • US-based
  • 8 a.m. – 5.30 p.m. (EST) 7 days a week
Additional Services
  • VPN
  • Antivirus software (with 15 device licenses)
  • Password manager
  • Reputation management tool
  • VPN only
  • Childwatch with a family plan
Cost
More expensive than Aura with less protection
Excellent monitoring for a budget-friendly service
Renewal Price Increased After 1st Year?
No
No. You lock in the price for life
Promo Code

IDShield Pros

In our tests, IDShield came back with alerts quicker than a few other services – within 24 hours, and provided 24 alerts in total, and 8 unique dark web alerts. Not too shabby! 

Although their monitoring covers only the basics, only 70 to 80 percent of these services are what you’re likely to need. 

IDShield has in-house private investigators who help you recover your identity – something unique to this service as opposed to the usual restoration specialists. 

Something else not generally seen with most other services is “reputation and privacy management” – consultation and restoration specialists that help you review your social media accounts for old posts/photos, and make requests on your behalf to keep your information off data broker websites.

Of course, we prefer using an automated data broker opt-out service like that offered by Aura instead, but I must admit that the reputation management angle offered by IDShield is going to be of interest to some of our readers.

IDShield Cons

IDShield doesn’t monitor your 401(k) and investments, or offer home title monitoring.

Customer support is only available between 7 a.m. and 7 p.m. When we called IDShield to test their responsiveness, their customer support rep stumbled through his script and didn’t give the impression of being an expert.

There are no parental controls, and your children are only covered on the family plan up to age 18.

There are no discounts, promo codes, or free trials.

There is no promo code and IDShield is not currently offering a free trial period or discounts.

IDShield Pricing, Free Trial & Promo Codes

Plan Type
1 Credit Bureau Monitoring
3 Credit Bureau Monitoring
Individual
$14.95 /month
$19.95 /month
Family
$29.95 /month
$34.95 /month

Costco Complete ID

Complete ID, a very basic identity theft protection service, is only available to Costco members. They offer dark web surveillance, social security number monitoring, “neighborhood watch,” criminal record monitoring, alternative loan monitoring, child monitoring,  financial account takeover services, and mail change alerts.

Costco Complete ID vs IdentityForce: Head to head comparison

Complete ID
IdentityForce
Overall Score
3/5
4/5
Monitoring & Alerts
  • After many days CompleteID came back with 27 alerts in total, but
  • No unique dark web alerts
  • IdentityForce found 19 alerts in all, and
  • 7 dark web alerts
Threat Resolution
Reasonable customer service
Concierge fraud resolution service
Theft Insurance Per Adult
$1 million for expenses and lost funds combined
$1 million in coverage for lost funds and expenses, separately
Customer Support
US-based 24/7 support
  • US-based
  • 8 a.m. – 5.30 p.m. (EST) 7 days a week
Additional Services
  • VPN
  • ‘Safe Browser’
  • Password manager
  • VPN only
  • Childwatch with a family plan
Cost
Expensive if you take into regard you need to buy Costco membership first
Excellent monitoring for a budget-friendly service
Renewal Price Increased After 1st Year?
No, not currently, but you need to watch it
No. You lock in the price for life
Promo Code

Costco Complete ID Pros

Unless you’re already a Costco member, there’s not really much going for Complete ID in terms of ‘pros’.

That isn’t to say they’re all bad though – something they do with astounding detail is what they call “neighborhood watch monitoring” (sex offender and criminal registry monitoring). They notify you of known criminals in your area and their details. 

Their credit monitoring is also good but again, only if you are already a Costco member.

Costco Complete ID Cons

Complete ID doesn’t offer 401(k) investments, and home title monitoring at all. They also don’t cover USPS address change monitoring or any type of social media monitoring.

It’s expensive and you have to be a Costco member to sign up. In other words, you end up having to pay an extra $60 per year (for a Business/Gold Star membership) or $120 a year (for an Executive membership).

Family plans only cover two adults and five children. That’s less than many other services… Aura, for example, covers up to five adults and unlimited children. Even smaller services such as IDForce and IDShield cover an unlimited number of children, albeit only 2 adults.

Under its insurance policy, reimbursement for legal fees cannot exceed $125 an hour. 

The $1 million for each plan means that on the couple’s or family plan, you actually get only $500,000 for each adult.

There are no promo codes, discounts, or free trials.

Complete ID currently has no free trial, no promo code, and no discounts.

Costco Complete ID Pricing, Free Trial & Promo Codes

Plan Type
Executive Members
Gold Star Members
Individual Value
$8.99 /month
$13.99 /month
One Adult + Children
$11.98 /month
$17.98 /month
Two Adults
$15.99 /month
$25.99 /month
Two Adults + Children
$18.99 /month
$29.99 /month

Norton LifeLock

You’d expect that an identity theft protection service from a heavy hitter in the antivirus software industry would be impressive, but the truth is, it simply isn’t. Quite the opposite, in fact. 

Norton does offer a relatively broad range of monitoring (fraud monitoring, bank account monitoring, dark web monitoring, USPS address change monitoring, credit monitoring, court record monitoring, and home title monitoring). 

However, the actual monitoring (i.e., the alerts) it returns, is woefully subpar. And, that’s what you’d want it for in the first place.

LifeLock vs IdentityForce: Head to head comparison

LifeLock
IdentityForce
Overall Score
2.5/5
4/5
Monitoring & Alerts
LifeLock only found 1 alert
  • IdentityForce found 19 alerts in all, and
  • 7 dark web alerts
Threat Resolution
Priority support only on the most expensive plan
  • $25,000 on Standard Plan
  • $100,000 on Advantage Plan
  • Only Ultimate Plus offers $1 million
  • All plans: up to $1 million for coverage of lawyers and experts, collectively, if needed
Concierge fraud resolution service
Theft Insurance Per Adult
Reimbursement and expense compensation
$1 million in coverage for lost funds and expenses, separately
Customer Support
LifeLock promises US-based experts but when we tested this, our experience was terrible
  • US-based
  • 8 a.m. – 5.30 p.m. (EST) 7 days a week
Additional Services
  • VPN
  • Antivirus
  • Parental Controls
  • Password manager
  • VPN only
  • Childwatch with a family plan
Cost
You pay more for less protection from LifeLock (compared to Aura for example)
Excellent monitoring for a budget-friendly service
Renewal Price Increased After 1st Year?
Renewal price is increased after first year
No. You lock in the price for life
Promo Code

LifeLock Pros

Since LifeLock belongs to Norton, it makes sense for the company to offer their amazing security products (Norton 360) and their VPN in some of their plans. 

In other words, LifeLock seems to have two product tiers – Tier 1: The identity protection plans with the security products. And, Tier 2: The plans without the security products. 

Currently, however, LifeLock is offering the antivirus and VPN to ALL the plans for the same price per month. 

According to the LifeLock website, the “regular” Standard plan (without antivirus and VPN) costs the same as the Select plan, which comes with the security products – that’s $9.99 per month. The only catch is that when the plan renews, the monthly cost goes up: $11.99 for the Standard plan and $14.99 for the Select plan. So, that antivirus and VPN will be costing you $3 more per month compared to the Standard plan. I still think it’s a good deal considering that their security products are recognized as some of the best in the industry

Also, their insurance coverage, while a bit confusing, it’s quite reasonable. LifeLock recently increased their insurance policy to a total of $1.125 million. Their “Million Dollar Protection Package” for each plan ranges from minimum on the Select plan, to maximum on the Ultimate Plus plan. 

LifeLock Cons

Unfortunately, in our tests, LifeLock returned only 1 alert. Yes, a single measly alert. And, it took longer than the other services for this alert to appear. Other services we’ve tested, like Aura, returned an average of 15. 

Also, customer support is frustratingly unhelpful. They say their support is US-based but that’s open to debate. And, you only actually get to speak to a human after wading through a number of chatbots and jumping through various hoops before you even get a phone number to call. 

Finally, as already mentioned, in the first year the prices for all plans seem reasonable, but it’s in the second year that they get you. At the time of renewal, all plans increase by an average of $3 to $5 per month across all plans. Bummer.

LifeLock Pricing, Free Trial & Promo Codes

Plan Type
Annual Billing
Monthly Billing
Individual Standard
$89.99 /year
$11.99 /month
Individual Advantage
$179.88 /year
$22.99 /month
Individual Ultimate Plus
$239.88 /year
$19.99 /month
Family (2 adults) Standard
$149.87 /year
$23.99 /month
Family (2 adults) Advantage
$287.88 /year
$45.99 /month
Family (2 adults) Ultimate Plus
$395.88 /year
$69.99 /month
Family (5 adults) Standard
$221.87 /year
$35.99 /month
Family (5 adults) Advantage
$359.88 /year
$57.99 /month
Family (5 adults) Ultimate Plus
$467.88 /year
$79.99 /month

Discounts apply to the first year of subscription only. There is no free trial or money-back guarantee.