Top 10 LifeLock Alternatives & Competitors – Unlock the 75% OFF

Last Updated on November 27, 2023

Are you looking for an alternative to LifeLock’s identity protection services? 

I don’t blame you. 

Though LifeLock is the biggest name in identity protection, it’s far from the best. There are better alternatives that offer just as many features, if not more, at a price that’s comparable, if not better!  

Take Aura, for example. It’s my top pick for identity protection because it includes everything I need to protect my family from identity thieves, cyberbullies, fraudsters, and groomers. In that way, it’s more than just an identity protection service – it’s a comprehensive digital security tool. 

Why You Should Get Aura:

  • You’re short on time and want the best all-in-one award-winning digital solution you can set and forget.
  • You have children and want comprehensive tools to protect them from identity thieves to cyber bullies.
  • You have assets worth protecting, like a home, so you want a range of digital safety products so you can strike down threats before they happen.
  • You want the assurance that should something happen, you have the solution with the best insurance on the market.
  • You want peace of mind knowing Aura is always keeping an eye out for you, and their white glove customer service is on standby 24/7/365.

But Aura isn’t the only alternative to LifeLock to consider. This list contains ten of the biggest names in identity protection – and I’ve tested all of them. I’ll walk you through their biggest features and show you how they compare to LifeLock. 

Then, in case you already signed up, I’ll walk you through how to cancel your LifeLock plan, so you can opt for a service that actually protects your family. 

But first, let’s discuss why you might want to switch from LifeLock. 

Why Switch From LifeLock

I’ll give you five reasons: 

  1. LifeLock’s family plans don’t allow for non-traditional families. They’re set up for two adults and up to five children under 18. If you live with grandparents, want to protect your college-aged kids, or are a single parent, LifeLock isn’t set up to help you.
  2. LifeLock’s pricing isn’t transparent. Not only does LifeLock rely on tiered pricing (which I despise), but it also significantly increases its price upon renewal. And, they have upsells within the product for things that seem included at first glance.

    Take their data broker removal “service.” It’s really a list of links to the biggest data brokerages – meaning you have to request the removal of your personal information yourself. Other services, like Aura, handle this for you. 
  1. LifeLock isn’t accurate. It’s okay at finding threats, but other services are better. LifeLock found half the threats that Aura and Identity Guard did during testing.
  2. LifeLock’s customer service isn’t good. LifeLock doesn’t make their customer service phone number readily available (just check out the steps I list at the end of this article for calling to cancel your plan), but even if you track it down, you’re unlikely to get the help you need.

    Review sites like TrustPilot are riddled with complaints about this, and I’ve experienced it myself. When I’ve called, the representatives I’ve spoken to are difficult to understand and don’t seem very knowledgeable about their product. 
  1. LifeLock may not be trustworthy. LifeLock runs massive marketing campaigns for a reason – they want you to forget about their sketchy past. LifeLock recently settled an FTC lawsuit for false marketing claims. They also were victims of a data breach in 2022.

    Think about all the information you give your identity protection company – your SSN, bank account numbers, driver’s license numbers, access to your child’s credit file, and more. Now imagine a cybercriminal gaining access to that data. It’s terrifying!

The Best LifeLock Alternatives

Clearly, LifeLock has issues, and it’s certainly worth considering alternatives. Here are our top 10 identity protection services that aren’t LifeLock:

  1. Aura
  2. Identity Guard
  3. IdentityForce
  4. IDShield
  5. Allstate Identity Protection
  6. IDX
  7. Zander 
  8. Costco Complete ID
  9. Experian IdentityWorks
  10. Equifax Complete

Quick Comparison

I’ll delve into the details of each of the above services in a moment – giving you all the reasons they’re better for your family than LifeLock and all the reasons they’re not.  

But if you’re short on time, this quick comparison table should give you a good idea of how LifeLock stands up to our top three picks.

LifeLock
Aura
Identity Guard
IdentityForce
Monitoring & Alerts
Found eight dark web alerts
Found nine dark web alerts
Found nine dark web alerts
Found nine dark web alerts
Customer Service
24/7, overseas, not knowledgeable
24/7, U.S.-based, very knowledgeable
Limited hours, U.S.-based, very knowledgeable
24/7, U.S.-based, very knowledgeable
Insurance Coverage
Up to $3 million per adult and $1 million per child with top tier plan, but lower tier options offer as little as $25,000 each for expenses and fund reimbursement
$1 million for expenses, stolen funds, and legal fees for each adult on the plan (up to five adults total)
$1 million for expenses, stolen funds, and legal fees
$1 million for expenses, stolen funds, and legal fees
Family Plans
Two adults and up to five children under 18.
Up to five adults and unlimited children under 18.
Up to five adults and unlimited children under 18.
Two adults and unlimited children.
Ease-of-use
Very easy to use.
Easy to use
Easy to use
Dated interface, but usable
Additional Services
  • VPN
  • Antivirus
  • Parental Controls
  • Password Manager
  • VPN
  • Antivirus
  • Parental Controls
  • Password Manager
  • Password manager
  • Childwatch with a family plan
  • VPN only
  • Childwatch with a family plan
Pricing
Family plans for adults and kids range from $18.99 – $40.99 per month, with price increase on renewal
Family plans are $37 per month with no increase on renewal (save big with our discount code)
Family plans range from $8.99 – $23.99 per month, no increase on renewal
Family plans are $35.90 per month, no increase on renewal
Promo Code

1. Aura 

Aura is the premier identity protection service for families. 

It offers award-winning identity theft and credit monitoring, 24/7/365 access to U.S.- based threat resolution experts, insurance that increases with each adult (up to five on family plans), and a whole host of tools that families will actually use. These include: 

Antivirus software for up to 50 devices
VPN for up to 50 devices
Storage vault for safe file and password sharing 
Safe browsing
Password manager
Privacy assistant (removes your name from data broker lists, helping you limit ads, telemarketers, and potential fraudsters
Ad blocker with anti tracker
Spam call protection
Email alias (creates aliases to hide your email, limiting your risk for exposure in data breaches) 
Parental controls (which include the ability to pause the internet with one click!)  
Safe gaming with antibullying (monitors multiplayer game interactions for signs of harassment, grooming, bullying, and more) 

With all of this included in a family plan, it’s pretty apparent that Aura is more than simple identity protection. Though it excels in finding and resolving identity threats, it also offers all the tools you need to manage your family’s digital security in full. 

And, though its family plan pricing is justifiable given all of the above inclusions, you can get Aura for far less when you use our discount code. 

Why It’s Better Than LifeLock

Aura’s better at finding threats. When I tested them, LifeLock found eight unique dark web alerts; Aura found nine.
Aura’s monitoring is slightly more comprehensive. Though LifeLock offers very comprehensive monitoring, including things like investment account and home title monitoring, Aura’s is slightly better. With Aura, you get auto title monitoring, something LifeLock doesn’t offer.
Aura’s customer service is entirely U.S. based and easy to reach. When I’ve called Aura, I always reach a helpful representative in under three minutes – even when I’ve called at four AM.

LifeLock’s threat resolution team is technically U.S.-based, but their customer service team isn’t. And, to reach the threat resolution team, you have to go through customer service. Needless to say, it’s a frustrating experience.
Aura’s family plans are flexible. You can include up to five adults and unlimited children, meaning you can cover your kids through college and beyond, cover your aging parents, or include your siblings.

LifeLock only allows two adults and up to five children.
Aura’s insurance coverage is generous at $1 million per adult. LifeLock’s insurance increases too and is very high with their top-tier plan. But, if you opt for a mid-tier or low-tier option, you get a lot less (as low as $25,000 each for stolen funds and expenses).
Aura comes with protective tools for families with kids. While LifeLock family plans include Norton Family (its version of parental controls). Aura’s tools are more extensive and more useful, with inclusions like safe gaming and a digital storage vault.
Aura offers transparent pricing that doesn’t increase with renewal. Aura offers one standard price for families (and you can use our discount code to make it even more affordable). 

LifeLock uses a tiered structure, forcing you to pay more to unlock more features. Even worse, LifeLock increases its price significantly at renewal.  

Why It’s Not  

LifeLock has a better interface than Aura. Though Aura has made improvements to its dashboard, LifeLock’s is still better overall. It’s intuitive and streamlined, making it very easy to use.

2. Identity Guard

Identity Guard is one of the oldest names in identity theft protection, and it’s a great choice for those who want a basic service.

It comes from the same company as Aura, so it has a lot of similarities, including very accurate monitoring and a great, U.S.-based customer service team

However, Identity Guard doesn’t include much in the way of extra digital security extras. They offer a password manager and a safe browser, but that’s about it. 

You’ll also want to be careful of Identity Guard’s plan tiers. The lowest tier plan offers a very attractive price, but note that it doesn’t include any identity restoration services

Why It’s Better Than LifeLock

Identity Guard is more accurate than LifeLock. Like Aura, it found nine dark web threats, whereas LifeLock only found eight.
Identity Guard’s customer service is top-notch. Though they have limited hours, getting a hold of Identity Guard’s customer service team within those hours is easier than reaching LifeLock’s. And  Identity Guard’s customer service representatives are knowledgeable about their productLifeLock’s aren’t.
Identity Guard offers flexible family plans. Like Aura, you can include up to five adults and unlimited children with Identity Guard’s family plans.
Identity Guard is more affordable. In part, this is because Identity Guard doesn’t offer the extras (like antivirus software or a VPN) that LifeLock does. But, if you’re on a tight budget, Identity Guard is a quality service that won’t run up your credit card bill.

Why It’s Not  

Identity Guard doesn’t offer the extras many families need. There are no parental controls or antivirus software, which LifeLock includes.

3. IdentityForce

IdentityForce is a great pick for identity protection because its monitoring is accurate and comprehensive. But it’s not my top choice for families. 

For one thing, IdentityForce doesn’t make it easy for families to sign up (you have to call in). For another, they don’t offer very many family-friendly tools. Their social media monitoring is uniquely comprehensive for kids, but that’s about all they have in terms of extras. 

Why It’s Better Than LifeLock

IdentityForce is accurate. It found just as many threats as Aura and IdentityGuard, which means its more accurate than LifeLock.
IdentityForce offers unique features. They include white-glove identity restoration for all immediate family members, whether you have a family plan or not. They also offer deceased member threat resolution. 

Why It’s Not  

LifeLock has more tools for families with children. Though IdentityForce’s ChildWatch service is very good at monitoring social media, it’s missing some services like parental controls.

4. IDShield

IDShield is a unique option for identity protection because it offers a couple of things you can’t find anywhere else – licensed P.I.- run identity restoration and reputation management services. 

These are great features and may be worth considering for some, but most families will find it’s not the best service for them. Having access to a licensed P.I. if your identity is stolen is a huge perk, but it doesn’t make up for IDShield’s less-than-comprehensive monitoring or lack of family features. 

And while their reputation management tools could be useful in testing, I found them to be a little glitchy. The tool is supposed to comb through your social media for potentially offensive posts, but it had trouble linking to most of my accounts.

Why It’s Better Than LifeLock

IDShield’s threat resolution and customer service are better. Though they have limited hours, getting a hold of IDShield’s customer service is pretty painless. When I called on a Monday at 9 am, they answered in under two minutes,  and their representative was helpful.

Plus, IDShield offers an identity restoration guarantee – they promise to restore your identity to pre-theft status should anything happen or your money back.
IDShield’s online privacy tools are more thorough. With IDShield, you get data broker removal assistance as well as over twenty detailed guides on how to remove your personal information from sites like Google and Amazon.

LifeLock’s data broker removal service isn’t included in their plans. They’ll show you what data brokers may have your information, but if you want their help with removal requests, you have to pay extra. 

Why It’s Not  

IDShield’s interface is very confusing. Each aspect of its service redirects to a new page and dashboard. And the signup process isn’t very streamlined. You have to create a LegalShield account before you can get into IDShield.
IDshield redirects

5. Allstate Identity Protection

Allstate is well-known and respected for its insurance offerings, but it’s new to the identity protection space. Its newest Blue Cyber plan is comparable to Aura and LifeLock in terms of its inclusions. 

Like both of those services, it attempts to be more than just an identity protection service. With Allstate, you get everything you need to keep your family safe online, like parental controls, a VPN, antivirus software, and more. 

Unfortunately, though, Allstate Identity Protection fails where it counts. It’s not very good at finding alerts on the dark web, which is the bread and butter of any identity protection service. 

Why It’s Better Than LifeLock

Allstate has a better fund reimbursement policy. If your funds are stolen in an identity theft event, Allstate will reimburse up to $1 million to your bank accounts and an additional $1 million to your 401(k) or investment accounts.
Allstate has better cyber protection tools. With Allstate, you get a lot of cyber security features, including missing and stolen device tools, a digital file shredder, and Android smartwatch protection.

Why It’s Not  

Allstate isn’t as accurate as LifeLock. Lifelock isn’t the most accurate service available, but it found a decent amount of dark web threats. During testing, Allstate failed to find a single one. 

6. IDX

IDX doesn’t get as much attention as other identity protection services, but it might be worth considering, especially if you’re a fan of LifeLock’s user interface. In that area, IDX excels. 

IDX also provides the most detailed alerts I’ve ever seen and offers a few stand-out features, including a thorough social media monitoring system, an exceptionally good password manager, and a comprehensive data broker removal service. 

Why It’s Better Than LifeLock

IDX’s alerts more information. Each alert includes the name of the website when the breach occurred, what sensitive information was leaked, and if any other information was compromised. For example, in a notification for a Twitter breach I received, I learned that account details, like when my account was created and how many followers I had, were included in the data breach.

Extra information like this isn’t always helpful, but it can be, and I like that IDX includes it.
IDX’s data broker removal service is easy to use. Unlike LifeLock’s, which is only offered as an upsell, IDX makes it simple to ensure data brokers aren’t using your and your family’s information with their “ForgetMe” removal service. 
IDX alert

Why It’s Not  

IDX isn’t as accurate as LifeLock. During testing, it only found three dark web alerts.
IDX isn’t as comprehensive. It doesn’t monitor investment accounts, home titles, or the sex offender registry. LifeLock monitors all of those things.

7. Zander 

Zander is the budget-friendly pick for identity protection, making it an attractive option for many families. 

It provides relatively comprehensive, accurate monitoring, although it doesn’t include any credit monitoring. 

It’s also lacking the massive list of features that services like LifeLock and Aura offer. Of course, given the price point, that’s understandable.

Why It’s Better Than LifeLock

Zander is more accurate at monitoring the dark web. It found just as many threats as Aura did – meaning it found one more than LifeLock.
Zander’s customer service is better. They’re available 24/7 via phone and e-mail. I tested both options and found their representatives were quick to answer and knowledgeable about their product – unlike LifeLock
Zander is much more affordable. It also doesn’t increase its prices on renewal, making it a great choice for those on a tight budget who are willing to monitor their credit themselves.

Why It’s Not  

Zander isn’t as comprehensive as LifeLock. It doesn’t monitor investment accounts or your home title.
Zander’s alerts aren’t actionable. They don’t always provide the information you need. Some are missing the name of the compromised website, for example.

8. Costco Complete ID

Costco Complete ID is another budget-friendly pick if you’re already an Executive Costco member. If you don’t have a membership already, though, I certainly wouldn’t join Costco just to have Complete ID.

While the service is accurate, the interface is a little frustrating to navigate, and alerts aren’t very actionable. So, this service is far from my top pick. But It might work for some families in a pinch.

Why It’s Better Than LifeLock

Costco Complete ID is accurate. It found the same threats Aura did, which is more than LifeLock.
Costco Complete ID has a better threat resolution service. If you’re an identity theft victim, they’ll assign a threat resolution specialist specifically to your case and give you their direct contact information. 

Why It’s Not  

LifeLock has more family features and a better interface. Costco Complete ID offers a small digital security suite with a VPN, password manager, and safe browser, but no parental controls or data broker removal. Their interface is also annoying. It features a lot of excess white space on every page.

9. Experian IdentityWorks

Experian IdentityWorks is a good choice if you’re worried about your credit first and foremost. If you’re saving to buy a new car or home or need to repair your credit score for any reason, it’s a great service to look at it.

IdentityWorks offers a free version of this service that includes basic credit monitoring and a one-time dark web scan. If you choose to use an identity protection service that doesn’t offer credit monitoring (like Zander), you might want to sign up for this along with it.

Why It’s Better Than LifeLock

Experian IdentityWorks is available for free. The free version is really just credit monitoring, but it’s a great add-on if you need to use something more budget-friendly than LifeLock, which may exclude credit monitoring.
IdentityWorks comes with better credit monitoring tools. Both LifeLock and IdentityWorks include an in-portal credit lock (LifeLock’s is TransUnion, and IdentityWorks is, obviously, Experian). But, IdentityWorks goes above and beyond by also including a FICO score tracker.

Why It’s Not  

Like LifeLock, IdentityWorks found few dark web alerts. In testing, it did exactly the same as LifeLock – meaning it’s not very accurate.
IdentityWorks customer service might be worse than LifeLock’s. Their phone tree is difficult to get through, and when I’ve called, it’s been a mixed bag. Sometimes their representatives are awesome, and sometimes not so much. I wouldn’t want to rely on them to help me resolve identity threats.

Full Comparison: LifeLock vs Experian IdentityWorks: Which is best?

10. Equifax Complete

Equifax Complete (formerly TrustedID) is on this list because it has a fair amount of brand recognition. In 2017, Equifax made headlines for a massive data breach. Their response was to allow victims to enroll in “TrustedID Premier” for free. 

TrustedID Premier later became Equifax Complete, and many 2017 data breach victims still use the service.

However, I must be upfront – I don’t think this service is better than LifeLock. And it’s definitely not the best service on this list.

Why It’s Better Than LifeLock

Equifax Complete has a stellar user interface. It’s very easy to navigate, perhaps even easier than LifeLock.
Equifax Complete offers a generous definition of children. You can include college-enrolled children up to age 26 on your family plan. LifeLock cuts children off at 18, whether in school or not.

Why It’s Not

Equifax Complete is less comprehensive and less accurate. It only monitors your credit and the dark web. You won’t get any public records or financial account monitoring. And, in testing, it failed to find a single dark web threat. 

How To Cancel LifeLock

Ready to cancel your LifeLock subscription? 

This is a very easy process. Here’s what you do: 

  1. Log in to your LifeLock account and head over to your name, displayed in the top right corner of your dashboard. From the drop-down menu, click “Manage My Subscription.”
  2. Click “Unsubscribe” as shown.
lifelock unsubscribe

Pretty easy, right? 

Of course, if you’re cancelling within 60 days of signing up, you’re entitled to your money back per LifeLock’s guarantee. To get this, you’ll have to call and speak to customer service. 

Their customer service number can be tricky to find. Let me help…

  1. Start by clicking “SUPPORT” in the upper right corner of your dashboard.
  1. Then, scroll past the self-help articles to the “Contact Us” button at the bottom of the page.
  2. After that,  click “Cancel and Renew.” Doing this will open a drop-down menu with more self-help articles and a button that reads “I Still Need Help.” Click it.
LifeLock support
  1. Next, you’ll reach a page of support options. You can try their chat support, but I’ve never had great results with that. To reach their phone support, you’ll need to click “View phone number.” Then, you’ll be asked to fill out a relatively lengthy form. And finally, LifeLock will give you a number to call. 
lifelock find support

LifeLock Isn’t The Only Choice For Protection   

LifeLock may be a household name, but it’s not your only choice for identity protection – it’s not even your best option. 

LifeLock provides poor customer service, frustrating price increases, and subpar monitoring. Plus, the company has a sketchy history, and you’d be smart to be wary when giving them your information (let alone your children’s information!). 

If you want the best in identity protection, I recommend Aura. With Aura, you get all of the extras that LifeLock provides and then some. From data broker removal services to full parental controls, Aura includes it all. 

Aura also offers more accurate monitoring, a U.S.-based customer service team, and no price increases upon renewal. In fact, you can get Aura for less than LifeLock when you use our discount code.

But it’s okay if Aura isn’t right for you and yours. That’s why I included nine other LifeLock alternatives on this list. Pick the one that’s best for you and your family. But please, think twice before sticking with LifeLock.